Standard
$1,495
The full eight-hour intensive with Sal Misseri
Workbook and 90-day playbook
Bring a partner or manager for $595 each
Signature class · 8-hour salon owner intensive
Chair to CEO: Salon Owner Systems Mastery
You were trained for the chair. Nobody trained you for the business. In one full day, Sal Misseri teaches the relationships, profit, scaling and AI-powered growth systems he runs at Reverie Salon — and you leave with a 90-day playbook for your own.
The contract
This is not another salon class
Typical salon education
Techniques and trends — another certificate for the wall
Motivation that fades by Tuesday
Tactics with no operating system underneath
You leave inspired, and nothing changes
Chair to CEO
Radical clarity — your business exactly as it is
A vision defined for your life, not someone else's
Written decisions, principles and a scoreboard
A 90-day playbook you start the next morning
Proven on a real floor
Built at Reverie Salon, with real money
Every system in this course was tested behind a real chair at Reverie Salon in River North. After Sal rebuilt his own salon with them, the slow season started outselling the old holiday peak, and a brand-new stylist went from an empty book to a full one.
+23.7%Spring quarter revenue over the prior holiday quarter — historically the busiest of the year
Empty → fullA brand-new stylist's book, filled by the demand system taught in Module 5
The day
Eight hours. Eight modules. One new operating system.
01
Radical Reality
See the business exactly as it is — your real numbers, not the story.
02
Define the 10x Vision
A three-year vision so clear it pulls you forward — defined for your life.
03
Upgrade Your Identity & Principles
From stylist-owner to CEO-owner, with decisions made in advance.
04
Relationships & Influence
Retention, growth paths, the leadership rhythm and the consultation as a system.
05
Strategy, Positioning & AI
Become a category of one and build the demand engine clients and AI answers find.
06
Your Scalable Operating System
The 12 core salon systems, the accountability chart and an 8-number scoreboard.
07
Financial Architecture
Profit First allocations, pricing with spine and paying yourself properly.
08
Extraordinary Value & Evolution
A signature client experience and the Kaizen loop that keeps improving it.
What you leave with
Decisions, not notes
Every exercise feeds your workbook, and your workbook becomes a 90-day plan: foundation, then systems, then growth.
A completed workbook and 90-day playbook
A written three-year vision and five operating principles
A one-page scoreboard of the eight numbers that run a salon
A 90-day systems sprint — three systems, three owners, three numbers
Profit allocations and one pricing decision, made in the room
Your first AI experiment, ready to ship in 14 days
A script for the conversation you've been avoiding
Your teacher
Sal Misseri has sat in both chairs
Sal is the founder of Kaizen Education and owner of Reverie Salon in Chicago, a Davines Global Artist, and a 17-time NAHA-recognized stylist. He has won at the Irish Hairdressing Awards, Behind the Chair's Big Shot Awards and America's Beauty Show Global Image Awards, and has taught master classes internationally. Chair to CEO is what he learned building a destination salon — the systems, the numbers and the mistakes.
Tuition
Choose your seat
VIP
$2,495
Everything in Standard
A private 60-minute call with Sal about 30 days after the class
A one-to-one review of your 90-day plan and scoreboard
What is Chair to CEO?
Chair to CEO: Salon Owner Systems Mastery is Kaizen Education's full-day intensive for salon owners, taught by Sal Misseri. It covers the owner's mindset, team leadership and retention, positioning and AI-powered demand, a scalable operating system, and the financial architecture that protects profit — and every exercise builds a 90-day playbook. It replaces Kaizen's former Salon Owner Business Mastery class.
Who is Chair to CEO for?
Salon owners and managers, and stylists who are planning to open or grow a salon. It is built for talented people who were trained for the chair but never trained for the business.
How long is the class?
It is an eight-hour day in eight modules, with scheduled breaks and lunch, finishing at 5pm.
What will I leave with?
A completed workbook and 90-day playbook, a written three-year vision, five operating principles, a one-page scoreboard of the eight numbers that run a salon, a 90-day systems sprint, profit allocations and one pricing decision — plus your first AI experiment, ready to ship in 14 days.
Does Chair to CEO cover AI?
Yes. Module 5 covers how clients now find salons through Google and AI answers, the demand engine Sal built at Reverie Salon, and practical ways to use AI for pricing analysis, hiring, content and admin — with a firm rule that technology buys back human moments rather than replacing them.
How do I book Chair to CEO, and what does it cost?
Chair to CEO is $1,495 per owner, and each additional person from the same salon (a partner or manager) is $595. The VIP option, $2,495, adds a private 60-minute call with Sal about 30 days after the class to review your 90-day plan. Email sal@reveriesalon.com or call (312) 955-0083 for upcoming dates; new dates are announced on Instagram at @kaizen_education.
Reserve a seat
Now go build it
$1,495 per owner, or $2,495 VIP. Email sal@reveriesalon.com or call (312) 955-0083 for dates — or bring Chair to CEO to your leadership team.